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| Original Logo |
Kalamazoo Loaves & Fishes was started in 1982 -- "by several downtown churches concerned about increasing requests from people for food assistance." The individuals who started the organization expressed strong concern about local hunger -- forming Kalamazoo Loaves & Fishes. The need has increased throughout the years, demanding further support and supplies; which led to the congregations increasing support / food distribution, in order to support all of Kalamazoo county.
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| Current Logo |
In 2011 (close to the 30th anniversary) the original logo was revised; it is what is used currently. Besides the format and presentation of the logo, the tagline has changed as well. The original tagline read: "Providing Food to Hungry People Since 1982." In 2011 when the logo received a "makeover," the tagline changed to: "Promoting a Hunger-Free Community Since 1982." When reading this information, I found the change beneficial; we all know the famous saying: "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." As the original tagline suggests, one is just giving a man a fish and you feed him for a day; where as, the current tagline suggests, one is teaching a man to fish, so the man can feed himself for a lifetime. I'm glad that Kalamazoo Loaves & Fishes changed the tagline; it now shows that the organization is not "just giving away food" but rather advocating and aiding the issue of hunger.
I look forward to learning more about Kalamazoo Loaves & Fishes, and the various changes that they have endured since the start of the organization in 1982.
I like how you put the link to the logo I was going to look at that at before writing my blog because it seemed interesting, but forgot to! I enjoyed your blog
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